ENTREPRENEURSHIP

Detailed explanation-1: -Cons: A major disadvantage of secondary research is that the researcher may have difficulty obtaining information specific to his or her needs. Additionally, existing research data may not have the currency necessary to be useful.

Detailed explanation-2: -Whether it’s previous industry reports or studies by official government bodies, trade associations and chambers of commerce or industry competitors, secondary market data is quantitative information that can often be procured for free or for a very low cost.

Detailed explanation-3: -Secondary data is available on different platforms that can be accessed by the researcher. Secondary data is very affordable. It requires little to no cost to acquire them because they are sometimes given out for free. The time spent on collecting secondary data is usually very little compared to that of primary data.

Detailed explanation-4: -A major disadvantage of using secondary data is that it may not answer the researcher’s specific research questions or contain specific information that the researcher would like to have.