ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Marketing research can assist in the decision-making process
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Marketing research serves marketing management by providing information which is relevant to decision making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.
Detailed explanation-2: -Marketing Research (Marketing Research) is a process that you need to do before starting a business. It aims to obtain objective and accurate data which can then be used as a reference in making decisions.
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