ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Feelings, attitudes, and motives cannot be observed.
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Participants can be seen but not heard.
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Observations are very difficult to interpret.
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Certain private behaviors are unknown and cannot be observed.
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Detailed explanation-1: -Observational research data is valuable because it allows companies to obtain information that people are often unwilling or unable to provide. Which of the following is not a limitation of observational research? Feelings, attitudes, and motives cannot be observed.
Detailed explanation-2: -The Advantages Market research observation similarly provides opportunities to evaluate how consumers are influenced by specific factors (such as group vs. individual behavior, marketing displays and even store temperature).
Detailed explanation-3: -Observation market research is a technique which involves directly observing consumers or another target audience in their natural environment-for instance, watching how shoppers stop outside a fashion retailer, what they are drawn to in a window display and which direction they go after entering the store.