ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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One of the claimed advantages of using interviews in primary market research is that:
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the consumer answering the questions writes all the answers
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there is no chance of interviewer bias
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any questions that are unclear can be explained
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None of the above
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Explanation:
Detailed explanation-1: -One of the most noticeable advantages of using secondary data analysis is its cost effectiveness. Because someone else has already collected the data, the researcher does not need to invest any money, time, or effort into the data collection stages of his or her study.
Detailed explanation-2: -It can help you decide whether a new idea for a business or product will fly – that is, if customers will find it appealing – based on how similar products have performed in the marketplace. It can help you make wise product packaging and promotional decisions, as well as effective marketing messages.
There is 1 question to complete.