ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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One possible advantage of questionnaires to gather primary data is that:1) they are cheaper than all other forms of primary data collection2) the response to questionnaires sent through the post is always very good3) consumers can fill them in during their own time and give much detail4) the questions are always clear to consumers and there will be no misunderstanding.
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Explanation:
Detailed explanation-1: -*The main advantage of primary data is that they will answer a specific research question that secondary data cannot answer. Primary data can be very expensive.
Detailed explanation-2: -Gathering primary data is less expensive than gathering secondary data.
Detailed explanation-3: -completed questionnaires. customer conversations on a website. interview tapes. a bought-in market research report (e.g. Mintel) SPSS output.
There is 1 question to complete.