ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Perhaps the fastest growing use of a decision support system, this involves the creation of a large computerized file of customers’ profiles and purchase patterns
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database marketing
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primary data
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secondary data
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research design
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Explanation:
Detailed explanation-1: -5. is the creation of a large computerized file of customers’ and potential customers’ names, profiles, and purchase patterns. This is the definition of database marketing.
Detailed explanation-2: -DSS helps and improves the performance of decision makers by using a computer system. One of the most important and useful things about a system like this is that it lets the business look forward instead of being stuck and trying to examine the past to get answers to complex questions.
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