ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Data that has not been processed by a firm
|
|
|
Using questionnaire collect quantitative data
|
|
|
Collecting new data for a specific purpose
|
|
|
Using experiments and observations to find out about what customers want or need
|
Detailed explanation-1: -Primary research means going directly to the source, rather than relying on pre-existing data samples. This type of research is particularly relevant where the data collected needs to be specific to the context. For example, a company may perform primary market research to discover customer perceptions of their brand.
Detailed explanation-2: -Primary data refers to the first hand data gathered by the researcher himself. Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc.
Detailed explanation-3: -Primary data collection is a process of collecting original data, directly from the source. It is used in research to gather first-hand information about a problem or topic. The most common use for primary data is in studies, where researchers need to collect information from experts in their field.