ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Primary Research is?
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The collection of information second hand by making connection directly to consumers.
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Is using information which has been collected by or for someone else / alreadyexists
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The collection of information first hand by making connection directly to consumers.
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None of the above
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Explanation:
Detailed explanation-1: -What is primary data? Primary data is information collected through original research. A marketer typically seeks primary data specifically for their objectives. The method used to collect primary data depends on the amount and type of data the company is interested in.
Detailed explanation-2: -Primary data refers to the first hand data gathered by the researcher himself. Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc.
There is 1 question to complete.