ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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research that focuses on smaller numbers of people & tries to answer questions that begin with “why” or “how”
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quantitative
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media
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market
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qualitative
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Explanation:
Detailed explanation-1: -Qualitative method is used to understand people’s beliefs, experiences, attitudes, behavior, and interactions. It generates non-numerical data. The integration of qualitative research into intervention studies is a research strategy that is gaining increased attention across disciplines.
Detailed explanation-2: -Quantitative studies rely on numerical or measurable data. In contrast, qualitative studies rely on personal accounts or documents that illustrate in detail how people think or respond within society.
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