ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Researchers are conducting focus groups as part of their current marketing research project. The results of these focus groups are examples of:
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secondary data.
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relevant variables.
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units of analysis.
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primary data.
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Explanation:
Detailed explanation-1: -The marketing research process is comprised of six steps: 1: problem definition, 2: development of an approach to the problem, 3: research design formulation, 4: field work or data collection, 5: data preparation and analysis and, 6: report preparation and presentation.
Detailed explanation-2: -Primary data, also sometimes referred to as raw data, is information collected specifically for the purpose of the research at hand. It is first-hand data collected by the researcher, rather than through another person or source.
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