ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Samples created using subjects who are easily accessible (such as students using other students for market research purposes) refers to which method of sampling?
A
quota
B
stratified
C
snowballing
D
convenience
Explanation: 

Detailed explanation-1: -Convenience sampling is a non-probability sampling method where units are selected for inclusion in the sample because they are the easiest for the researcher to access.

Detailed explanation-2: -Definition. Convenience sampling involves using respondents who are “convenient” to the researcher. There is no pattern whatsoever in acquiring these respondents-they may be recruited merely asking people who are present in the street, in a public building, or in a workplace, for example.

Detailed explanation-3: -Convenience sampling is a qualitative research sampling strategy that involves selecting participants based on their accessibility and availability to the researcher. Rather than being drawn at random from a bigger population, participants in this strategy are picked because they are easily available to the researcher.

Detailed explanation-4: -Snowball sampling is a recruitment technique in which research participants are asked to assist researchers in identifying other potential subjects.

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