ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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quota
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stratified
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snowballing
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convenience
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Detailed explanation-1: -Convenience sampling is a non-probability sampling method where units are selected for inclusion in the sample because they are the easiest for the researcher to access.
Detailed explanation-2: -Definition. Convenience sampling involves using respondents who are “convenient” to the researcher. There is no pattern whatsoever in acquiring these respondents-they may be recruited merely asking people who are present in the street, in a public building, or in a workplace, for example.
Detailed explanation-3: -Convenience sampling is a qualitative research sampling strategy that involves selecting participants based on their accessibility and availability to the researcher. Rather than being drawn at random from a bigger population, participants in this strategy are picked because they are easily available to the researcher.
Detailed explanation-4: -Snowball sampling is a recruitment technique in which research participants are asked to assist researchers in identifying other potential subjects.