ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Small groups of consumers that interact with products or services and give their feedback based on their experiences are known as ____
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focus groups
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survey takers
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market research audiences
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test subjects
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Explanation:
Detailed explanation-1: -Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.
Detailed explanation-2: -Different consumer groups Most marketers are concerned with the group of consumers they are trying to appeal to. These groups are often known as segments.
Detailed explanation-3: -Loyal Customers. Impulse Shoppers. Bargain Hunters. Wandering Consumers. Need-Based Customers. 25-Jun-2020
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