ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
survey
|
|
focus group
|
|
experiment
|
|
simulation
|
Detailed explanation-1: -A focus group could be defined as a group of interacting individuals having some common interest or characteristics, brought together by a moderator, who uses the group and its interaction as a way to gain information about a specific or focused issue.
Detailed explanation-2: -Examples: A focus group of parents of preschoolers meets to discuss child care needs. Parents share their views on local child care programs, and on what could be done to improve them. A focus group of senior citizens meets at the new senior center.
Detailed explanation-3: -The purpose of focus groups is to gain insight into the experiences and perspectives of various stakeholders, such as program participants, customers, or employees of an organization.
Detailed explanation-4: -A focus group is a research method used to collect opinions and feedback from a group of people about a specific product, concept, or service. The group is typically made up of 8-10 people who are invited to discuss their opinions, thoughts, and feelings in a facilitated discussion.