ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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match their products and services to the needs and expectations of customers
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use promotion to change consumer decision making
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assume that all consumers use extensive decision making
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find consumers who are brand loyal
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Detailed explanation-1: -The five main roles in a buying center are the users, influencers, buyers, deciders, and gatekeepers. In a generic situation, one could also consider the roles of the initiator of the buying process (who is not always the user) and the end users of the item being purchased.
Detailed explanation-2: -Provides useful insights for marketers: Learning about decision-making processes in detail provides the advantage of educating marketers on what occurs after a consumer purchases a product or subscribes to a service.
Detailed explanation-3: -Marketing is responsible for communicating with customers about products, explaining who is offering them and why they are desirable. Marketing is also responsible for listening to customers and communicating back to the provider about how well they are satisfying customer needs and opportunities for improvement.