ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The basic issue that managers are facing or the reason they believe that marketing research is needed:
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decision problem
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research problem
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situation analysis
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target market
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Explanation:
Detailed explanation-1: -One of the causes of conflict is the lack of clear communication; this include the lack of clear channels and lack of feedback. When information collected from the marketing research is not shared with the management through the appropriate channels, conflict may arise.
Detailed explanation-2: -The management decision problem asks what the decision maker needs to do, whereas the marketing research problem asks what information is needed and how it can best be obtained (see Table 4.1). Research is directed at providing the information necessary to make a sound decision.
There is 1 question to complete.