ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The customer profile for a B2C customer might include the company size and geographic location.
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T
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F
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -A target consumer profile is a detailed synopsis of your ideal customer. All successful brands will have a range of customers. There’ll be differences in age, interests, lifestyle, and location. There’ll be some who only buy once, never to return; others will buy occasionally.
Detailed explanation-2: -B2C stands for business-to-consumer, as in a transaction that takes place between a business and an individual as the end customer.
Detailed explanation-3: -Identifying a target market allows marketers to focus on those most likely to purchase the product. Limiting the population funnels research and budgets to the customers with the highest profit potential.
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