ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Gathering primary data.
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Defining the problem.
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Either A or B
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None of the above
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Detailed explanation-1: -The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.
Detailed explanation-2: -The first stage in a marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, relevant background information and all necessary data, and how the information gathered will be used in decision making.
Detailed explanation-3: -The first step in the research process is to develop a research question. This can be a problem that needs to be solved, or some piece of information that is missing about a particular topic. Answering this question will be the focus of the research study.