ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
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The main purpose of a researcher using qualitative market research is to ..
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Understand the behaviour, attitudes and perceptions of selected sample
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Formulate organizational decision-making
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Gather the views of a small group of people before the mass launch of a product
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Communicate statistical analysis of factual findings
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Explanation:
Detailed explanation-1: -Qualitative research enables us to make sense of reality, to describe and explain the social world and to develop explanatory models and theories.
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