ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
The marketing manager needs to know the cost of the research project before approving it. During which of the following stages of the marketing research process would such a consideration most likely take place?
|
|
Step 1 drafting the research objectives
|
|
|
Step 2 develop the research plan
|
|
|
Step 3 information collection.
|
|
|
Step 4 creating decision alternatives
|
|
|
Step 5 defining the problem
|
Explanation:
Detailed explanation-1: -The marketing manager needs to know the cost of the research project before approving it. During which of the following stages of the marketing research process would such a consideration most likely take place? Step 3 information collection.
Detailed explanation-2: -Consumer research at the stage of launching a new product on the market.
Detailed explanation-3: -The data collection phase of marketing research is generally the most expensive and the most prone to error.
Detailed explanation-4: -Define the problem. Focus on the core customer challenge to solve. Develop your research plan. Gather your information. Analyze your data. Develop a strategy. Take action.
There is 1 question to complete.