ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The small business entrepreneur, as well as large businesses, use this tool to effectively gather sales and product information for use in decision-making.
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The Advertising Broadcast System
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The Point of Sale System
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Entrepreneurs, however, can take an interactive marketing approach driven by direct and personal contact with customers. Entrepreneurial marketing relies more on direct interaction between customers and the brand, with activities like personal selling and relationship marketing taking the forefront.
Detailed explanation-2: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
There is 1 question to complete.