ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern:
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demographics
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marketing research
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situation analysis
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relevant variables
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Explanation:
Detailed explanation-1: -Marketing research is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.
Detailed explanation-2: -Marketing research is the process of defining a marketing problem & opportunity, systematically collecting and analyzing information, & recommending actions to increase an organizations marketing activities.
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