ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Pretend customer
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Fake customer
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Copy customer
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Mystery shopper
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Detailed explanation-1: -a person whose job is to visit or phone a shop or other business, or use their website, pretending to be a customer, in order to get information on the quality of the service, the facilities, etc.
Detailed explanation-2: -Ghost shopping, also called mystery shopping, secret shopping, and so many other names. Ghost shopping is a tool of market research, where an undercover employee visits a place (restaurant, hotel, bank, retail shop, airline company…) to assess the quality of service offered.
Detailed explanation-3: -noun [ U ] COMMERCE. us. the activity of pretending to be a normal customer when you are employed by a company to check how its products or services are being sold: Many large chain stores, restaurants, hotels and banks engage in mystery shopping.