ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This is a type of company that specializes in interviewing respondents on a subcontracted basis. Such companies frequently have offices in several cities, and can provide services such as focus group facilities and retail audits.
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Field Service Firm
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Random Error
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Sampling Error
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Following Up
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Explanation:
Detailed explanation-1: -Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market.
Detailed explanation-2: -Traditionally, market research encompassed four major disciplines: primary, secondary, quantitative and qualitative. However, as technology and marketing have become sophisticated, we’ve divided many of these types of research and insights into individual processes that allow for more granular data collection.
Detailed explanation-3: -Field services collect data through the internet, traditional mail, in-person, or telephone interviewing, and firms that specialize in interviewing are called field service organizations.
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