ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
This type of focus group operates in an environment similar to that of a chat room.
A
online focus group
B
open ended group
C
focus group
D
None of the above
Explanation: 

Detailed explanation-1: -Focus groups are a common qualitative market research technique used by companies or other entities and are intended to provide an understanding of consumer perception about certain topics.

Detailed explanation-2: -Two common types of online focus groups include bulletin board and real-time. Some moderators prefer bulletin focus groups because they are easier to moderate and don’t require participants to take part at the same time.

Detailed explanation-3: -Dual moderator: There are two moderators for this event. Two-way: A two-way group involves two separate groups having discussions on the topic at different times. Mini: This type of small group restricts participants to 4-5 members instead of the usual 6-10. More items

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