ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This type of marketing research is used to determine if or how effective the media efforts are for a company, brand, or product.
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Market
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Product
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Advertising/Media
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Attitude/Opinion
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Explanation:
Detailed explanation-1: -Quantitative research can be conducted to provide a picture of how your target market views advertising and address weaknesses in the advertising campaign.
Detailed explanation-2: -The main types of market research are primary research and secondary research. Primary research includes focus groups, polls, and surveys.
Detailed explanation-3: -Market Segmentation. Product Testing. Advertising Testing. Satisfaction and Loyalty Analysis. Brand Awareness and Reach. Pricing Research.
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