ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -Primary research (also known as field research) involves the collection of original data for a specific purpose and is normally collected directly from the source. Secondary research (also known as desk research) involves the processing of data that has already been collected by some other person or organisation.
Detailed explanation-2: -Desk Research is necessary to provide baseline information in understanding the overall market structure and landscape, the industry situation and trends, past consumer trends and behaviors, and identification of sources in support of primary research.
Detailed explanation-3: -Quantitative Research controls or limits Respondents answers by giving options. TRUE: It is done to quantify responses to be transferred as numerical data.