ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True or False?"Skilled interviewers are required to conduct qualitative research which can be expensive as they have to be paid for their time and expertise.”
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Focus groups are an expensive method as compared to the other online qualitative research methods.
Detailed explanation-2: -A qualitative interview is a more personal form of research compared to questionnaires. The interviewer can probe or ask follow-up research questions of the interview participant. In some cases, subjects may start to interview the interviewer. This fosters deep discussion of the interview topic.
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