ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What does USP stand for?
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Unique selling point
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Unique selling price
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Unique selling potential
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None of the above
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Explanation:
Detailed explanation-1: -A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors.
Detailed explanation-2: -What is a unique selling proposition? A unique selling point (USP) defines in a short sentence or two that makes your business better than your competitors and why customers should buy from you-what they care about the most.
Detailed explanation-3: -A business can peg its USP on product characteristics, price structure, placement strategy (location and distribution) or promotional strategy. These are what marketers call the “four P’s” of marketing.
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