ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Quantitative data
|
|
|
Qualitative data
|
|
|
Segmentation
|
|
|
None of the above
|
Detailed explanation-1: -Qualitative data collects information that seeks to describe a topic more than measure it. This type of research measures opinions, views, and attributes vs. hard numbers that would be presented in a graph or a chart.
Detailed explanation-2: -Qualitative data involves a descriptive judgment using concept words instead of numbers. Gender, country name, animal species, and emotional state, feelings, and opinions are examples of qualitative information.
Detailed explanation-3: -Qualitative research is research using methods such as participant observation or case studies which result in a narrative, descriptive account of a setting or practice. Sociologists using these methods typically reject positivism and adopt a form of interpretive sociology.