ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Desk Research
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Field Research
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Independent Research
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Group Research
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Detailed explanation-1: -Primary research is also referred to as field research. It involves original research, which is carried out first-hand, often for a specific purpose. It can be conducted through a range of methods including questionnaires or surveys.
Detailed explanation-2: -Accurate market research is essential for new businesses looking to understand their marketplace, their customers and their competitors. There are two core methods of obtaining this priceless information: primary and secondary research, also known as field and desk research.
Detailed explanation-3: -Interviews: Interviews are one-on-one or small group question and answer sessions. Surveys: Surveys are a form of questioning that is more rigid than interviews and that involve larger groups of people. More items