ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is qualitative data?
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information where opinion or judgement is necessary.
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information about the quantity of something.
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -The individual interview is an ideal qualitative data collection method. Particularly when the researchers want highly personalized information from the participants. The individual interview is a notable method if the interviewer decides to probe further and ask follow-up questions to gain more insights.
Detailed explanation-2: -Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.
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