ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is reliability?
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A set of questions fully answering what the business wants to know about a target market
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When a research technique produces results that are not correlated
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When you can count on a company to perform well in the upcoming year
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When a research technique produces nearly identical results in repeated trials
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Explanation:
Detailed explanation-1: -Reliability * exists when a research technique produces nearly identical results in repeated trials. It requires that the questions ask for the same type of information from all respondents.
Detailed explanation-2: -In other words, secondary data refers to data that have already been collected for some other purpose.
Detailed explanation-3: -An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study.
There is 1 question to complete.