ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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They both mean more or less the same
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Qualitative is about numbers
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Quantitative means looking at opinions
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Quantitative is about numbers and figures
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Detailed explanation-1: -Quantitative data refers to any information that can be quantified, counted or measured, and given a numerical value. Qualitative data is descriptive in nature, expressed in terms of language rather than numerical values. Quantitative research is based on numeric data.
Detailed explanation-2: -Data collected about a numeric variable will always be quantitative and data collected about a categorical variable will always be qualitative. Therefore, you can identify the type of data, prior to collection, based on whether the variable is numeric or categorical.
Detailed explanation-3: -Quantitative data is anything that can be counted or measured; it refers to numerical data. Qualitative data is descriptive, referring to things that can be observed but not measured-such as colors or emotions.