ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is the process of selecting representative units from a total population?
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Sample
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Census
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Sampling
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Population
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Explanation:
Detailed explanation-1: -In a clustered sample, subgroups of the population are used as the sampling unit, rather than individuals. The population is divided into subgroups, known as clusters, which are randomly selected to be included in the study.
Detailed explanation-2: -If we will use probability sampling to obtain a representative sample, then simple random sampling is the best choice. The sample choice is made at random, which guarantees that each member of the population will have the same probability of selection and inclusion in the sample group.
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