ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When the survey does not measure what was intended to be measured
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When the survey questions measure what was intended to be measured
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When a company makes sure their products are meeting the FDA standards
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When a company ensures their products are not meeting the FDA standards
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Detailed explanation-1: -Validity refers to how accurately a method measures what it is intended to measure. If research has high validity, that means it produces results that correspond to real properties, characteristics, and variations in the physical or social world. High reliability is one indicator that a measurement is valid.
Detailed explanation-2: -Validity is the extent to which the scores from a measure represent the variable they are intended to. But how do researchers make this judgment? We have already considered one factor that they take into account-reliability.
Detailed explanation-3: -Expert reviews. Cognitive interviewing. Another round of expert review (optional) Pilot testing the survey (may be relevant for face-to-face surveys) Factor analysis (may be relevant for certain questions) 17-Apr-2019