ENTREPRENEURSHIP

Detailed explanation-1: -The ideal size of a focus group for most noncommercial topics is five to eight participants. Don’t plan focus groups with more than 10 participants because large groups are difficult to control and they limit each person’s opportunity to share insights and observations.

Detailed explanation-2: -Generally, 4-8 participants per focus group is seen as best practice. [1] More than that and it becomes hard to give everyone enough time/space to speak. Fewer gives less chance of diverse opinions.

Detailed explanation-3: -Is there a magic number when it comes to focus group size? Experienced moderators will tell you that between six or seven is the optimal number for focus group sizes. Having more than seven people in a focus groups doesn’t allow for enough ‘talk time’ from each participant.