ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Quantitative
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Qualitative
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Either A or B
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None of the above
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Detailed explanation-1: -Quantitative data is the value of data in the form of counts or numbers where each data set has a unique numerical value. This data is any quantifiable information that researchers can use for mathematical calculations and statistical analysis to make real-life decisions based on these mathematical derivations.
Detailed explanation-2: -There are three types of quantitative data, and each carries valuable information: discrete, continuous, and interval (as compared to ratio) data.
Detailed explanation-3: -Quantitative Information – Involves a measurable quantity-numbers are used. Some examples are length, mass, temperature, and time. Quantitative information is often called data, but can also be things other than numbers. Qualitative Information – Involves a descriptive judgment using concept words instead of numbers.
Detailed explanation-4: -There are four main types of Quantitative research: Descriptive, Correlational, Causal-Comparative/Quasi-Experimental, and Experimental Research.