ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What type of data is represented in the following statement? 42% of customers who purchase a warranty plan use their warranty services before the warranty expires.
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Qualitative data
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Quantitative data
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Primary research data
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Secondary research data
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Explanation:
Detailed explanation-1: -Gender, country name, animal species, and emotional state are examples of qualitative information.
Detailed explanation-2: -Qualitative data describes qualities or characteristics. It is collected using questionnaires, interviews, or observation, and frequently appears in narrative form. For example, it could be notes taken during a focus group on the quality of the food at Cafe Mac, or responses from an open-ended questionnaire.
Detailed explanation-3: -Height in feet, age in years, and weight in pounds are examples of quantitative data.
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