ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Niche market
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Segmented
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Mass market
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Multi-sided market
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Detailed explanation-1: -Companies using a single-market strategy focus on just one segment within the market. The segment can be defined geographically or demographically.
Detailed explanation-2: -Concentrated marketing is a solid strategy used by marketers to focus all their efforts on one particular target audience segment. In other words, the marketing strategy caters all of its marketing initiatives to serving only one segment of the market.
Detailed explanation-3: -Niche marketing is a highly targeted form of advertisement. With niche marketing, businesses promote their products and services to a small, specific and well-defined audience. Many organizations adopt this strategy to support an underserved population and reap the rewards of brand loyalty.