ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
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When people are selected on the basis of certain characteristics (such as age, gender or income) as a source of information for market research.
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Population
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Sampling
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Random sample
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Quota sample
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Explanation:
Detailed explanation-1: -Quota sampling is defined as a non-probability sampling method in which researchers create a convenience sample involving individuals that represent a population. Researchers choose these individuals according to specific traits or qualities.
Detailed explanation-2: -Cluster Sampling: In this sampling method, the population is divided into groups that have heterogeneous characteristics also known as clusters.
Detailed explanation-3: -Simple random sampling. In a simple random sample, every member of the population has an equal chance of being selected. Systematic sampling. Stratified sampling. Cluster sampling. 19-Sept-2019
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