ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When starting to gather data, marketing researchers typically begin with
A
primary data.
B
survey data.
C
secondary data.
D
focus group data.
Explanation: 

Detailed explanation-1: -Secondary data can be helpful for better understanding your market and developing a plan for conducting primary research. Finding secondary data is fairly inexpensive. Secondary data often doesn’t require the lengthy process of gathering materials and distributing them, so it’s not as costly as primary research.

Detailed explanation-2: -Conducting research begins to generate information that helps answer your urgent marketing questions. Typically data collection begins by reviewing any existing research and data that provide some information or insight about the problem. As a rule, this is secondary research.

Detailed explanation-3: -Published market studies. Competitive information. White papers. Analyst reports. Previous in-house studies. Prior internal focus groups. Customer emails. Customer surveys and feedback. More items •14-Jan-2020

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