ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Secondary
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Sample
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Bias
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Parameter
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Detailed explanation-1: -Sampling is using a portion of the entire population to represent the entire population. Sampling bias occurs when part of the population is not accurately represented. Sampling biases cause the results of the research to be misleading.
Detailed explanation-2: -Sampling bias occurs when some members of a population are systematically more likely to be selected in a sample than others. It is also called ascertainment bias in medical fields. Sampling bias limits the generalizability of findings because it is a threat to external validity, specifically population validity.
Detailed explanation-3: -What is sampling bias? Sampling bias or a biased sample in research occurs when members of the intended population are selected incorrectly – either because they have a lower or a higher chance of being selected.