ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
“Which advertising campaign will be more effective?” is an example of a(n)
|
|
relevant variable.
|
|
|
discovery-oriented decision problem.
|
|
|
strategy-oriented decision problem.
|
|
|
unit of analysis.
|
Explanation:
Detailed explanation-1: -Why Do Market Research? Market research provides critical information about your market and your business landscape. It can tell you how your company is perceived by the target customers and clients you want to reach.
Detailed explanation-2: -Define the Problem or Opportunity The most important part of the marketing research process is defining the problem. In order to do any research and collect data, you have to know what you are trying to learn from the research.
There is 1 question to complete.