ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which level of management is most likely to recognize a problem within a company to be defined during the research process?
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Low-Level
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Middle
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Upper
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All of the Above
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Explanation:
Detailed explanation-1: -The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.
Detailed explanation-2: -The problem definition stage is critical to the success of the research process because “a problem well defined is a problem half-solved.” If we are able to clearly identify the research problem, we increase the chances of collecting the necessary information to solve the problem.
There is 1 question to complete.