ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which of following is a benefit to a business of conducting primary market research?
|
|
Time consuming
|
|
|
Misleading results if not carried out correctly
|
|
|
Expensive
|
|
|
Tailored to meet the specific needs of the business
|
Explanation:
Detailed explanation-1: -It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information. Examples of primary research are: Interviews (telephone or face-to-face) Surveys (online or mail)
Detailed explanation-2: -Answer and Explanation: The answer is: d. The U.S. Census. The U.S. Census is the only source of data that does not originate directly from the customer.
There is 1 question to complete.