ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Websites, newspapers, books, articles, magazines and census
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Questionnaires or surveys, observations, interviews, trials and focus groups
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Either A or B
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None of the above
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Detailed explanation-1: -Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail) Focus groups. Visits to competitors’ locations.
Detailed explanation-2: -Other examples of primary research methods include observation, interviews, focus groups or panels, surveys, and ethnography.
Detailed explanation-3: -Survey research can use quantitative research strategies (e.g., using questionnaires with numerically rated items), qualitative research strategies (e.g., using open-ended questions), or both strategies (i.e., mixed methods).
Detailed explanation-4: -Online surveys: One of the most popular types is an online survey. Paper surveys: As the name suggests, this survey uses the traditional paper and pencil approach. Telephonic Surveys: Researchers conduct these over telephones. One-to-One interviews: Cross-sectional studies.