ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which of the following best defines primary market research?
|
It is data collection that always produces quantitative data
|
|
It uses information that has already been collected
|
|
It is also known as desk research
|
|
It gathers original data by contacting consumers directly
|
Explanation:
Detailed explanation-1: -Primary research. Primary research involves gathering original data through collection methods such as surveys or in-person interviews, then synthesizing that data into a report.
Detailed explanation-2: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
There is 1 question to complete.