ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following best defines primary market research?
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It is data collection that always produces quantitative data
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It uses information that has already been collected
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It is also known as desk research
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It gathers original data by contacting consumers directly
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Explanation:
Detailed explanation-1: -Primary research. Primary research involves gathering original data through collection methods such as surveys or in-person interviews, then synthesizing that data into a report.
Detailed explanation-2: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
There is 1 question to complete.