ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following involves group-by-group selection of samples?
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Simple random sampling
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Stratified sampling
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Snowball sampling
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Quota sampling
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Explanation:
Detailed explanation-1: -In stratified sampling, we split the population up into groups (strata) based on some characteristic. A cluster sample is obtained by selecting all individuals within a randomly selected collection or group of individuals.
Detailed explanation-2: -Stratified sampling is a probability sampling method that is implemented in sample surveys. The target population’s elements are divided into distinct groups or strata where within each stratum the elements are similar to each other with respect to select characteristics of importance to the survey.
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