ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is a disadvantage of primary market research?
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It is not focused enough
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It does not provide exclusive information for the researcher
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It is not up to date
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It is expensive to collect one which will be worth it
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Explanation:
Detailed explanation-1: -Primary research usually costs more and often takes longer to conduct than secondary research, but it gives conclusive results. Secondary research is a type of research that has already been compiled, gathered, organized and published by others.
Detailed explanation-2: -Cost. Cost is one of the major reasons why researchers, and organisations will choose not to use primary research. Time. Feasibility. Lack of Knowledge/ Experience.
There is 1 question to complete.