ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Focus groups
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US Census Bureau
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Either A or B
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None of the above
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Detailed explanation-1: -Examples of primary research are: Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail)
Detailed explanation-2: -One of the primary groups of focus in market research is consumers. Gathering information about consumer attitudes and behavior will help marketers understand how to target and position their products. Another group of focus includes customers who have previously purchased one of the business’s products.
Detailed explanation-3: -The most common primary market research methods are interviews, surveys, focus groups and observations.
Detailed explanation-4: -In primary research, your data is collected via surveys, interviews, focus groups, and observation. All sources of data are collected directly by the team conducting the research.